Because St Leonard's is a popular area of Exeter to live in, estate agents in the city use the name with a certain wildness. But this week I found a splendid howler for a property described as "St Leonard's edge"
Lying just over a mile to the south of the city centre, King Henry's
Road is a cul-de-sac location made up of substantial Staverton built
properties built in the mid 1930s. Set just off Topsham Road, it lies on
the western side of St Leonards, arguably Exeter's premier residential
neighbourhood.
The map has a red pointer which shows where King Henry's Road is. Generally, St Leonard's is considered to be bounded by the river, Barrack Road on the east, the B3183 to the north and Western Way to the west. So, if the house above is on the western side of St Leonard's, then most of St Leonard's should be off the map to the east. And does this road really lie to the south of the city centre, marked by the cathedral on the upper left of the map?
Question - should an estate agent be expected to know which is east and which is west? And which direction is south?
St Leonard's is a beautiful part of a beautiful city. I am writing this blog to encourage residents and visitors to look at their surroundings.
Showing posts with label Estate agents. Show all posts
Showing posts with label Estate agents. Show all posts
Thursday, 10 September 2015
Friday, 19 April 2013
The estate agent's descriptions
Those of us who live in St Leonard's know that we are very fortunate; it is a very pleasant place to live. So it is not surprising that estate agents promote the area when they are selling houses. In several parts of the neighbourhood, of course, many houses sell quickly, and don't need much promotional language from the agent. (And perhaps the houses which do not sell are priced too high?)
However, it is amusing to see what language appears in advertisements about houses described as "St Leonard's" (with or without the apostrophe).
But my favourite this week is:
In July 2014, we were encouraged to know that there were "tree-lined terraces" in St Leonard's
- "this highly sought after residential location",
- "highly desirable St Leonards location",
- "walking distance of the city centre and the quay",
- "highly desirable location",
- "close to excellent local amenities, hospitals and the city centre",
- "occopying [sic] a highly prestigious residential location within the ever-popular residential area of St Leonards",
- "in the sought after St Leonards area",
- "an elegant crescent in St Leonards",
- "superbly located in prestige location",
- "the exclusive St Leonards area of central Exeter",
- "the most desirable area of Exeter",
- "the most prestigious area of St Leonards, Exeter",
- "the highly desirable area of St Leonards",
- "in one of the most sought after roads in St Leonards"
But my favourite this week is:
- "Set amidst the grand avenues of Exeter's premier residential district".
In July 2014, we were encouraged to know that there were "tree-lined terraces" in St Leonard's
Labels:
Estate agents,
EX2,
EX2 4,
Exeter,
Houses,
St Leonard's
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